ESMOD

FASHION MARKETING & COMMUNICATION POSTGRADUATE PROGRAM

A high-performance course associating product strategy with management and communication as it relates to fashion companies. At the end of the program, students opt for a specialization in :

MARKETING: Master marketing steps from conception to putting finished products in the market; meet consumer needs while respecting trends.

COMMUNICATION: Organize, put in work communication actions; realize the tools and means of com­munication

COMMUNAL PROGRAM

FASHION POLE

History and sociology of fashion, Men/Women/Accessories universes, collection, fabrics, trends and leading brands, brand identity, Photoshop/Illustrator …

BUSINESS POLE

Fashion marketing, communication strategy, merchandising, buying, sourcing and management …

Throughout the year, students are advised and prepared for their job search by coaching experts in recruitment. They will have the opportunity to make a study trip and attend conferences given by professionals.

SPECIALIZATION

Marketing: International marketing, brand management, brand strategy, e-commerce …Communication/Special Events: Writing techniques for communication, web com­munication, corporate communication, organizing events …

INTERNATIONAL FASHION MANAGEMENT

Fashion Pole

History and sociology of fashion, Men’s/Women’s/Accessories universes, collection, fabrics, trends and leading brands, brand identity, Photoshop/Illustrator …    Management Pole

Creating a company, managing a company, sales teams, creative organizations.Commercial management, sales and negotiations, protection of the brand.Marketing,