SAWI Academy for Marketing & Communication

SAWI Bachelor in Luxury Marketing & Communication
SAWI Bachelor in Sport & Event Management

We strongly believe that combining academic excellence with professional experience is key in today’s fast-moving world. The SAWI Bachelor program combines sound academic knowledge in marketing and communication with market orientated research, case studies, intensive soft-skills training and learning on the job. During the two mandatory internships of four months each in Switzerland and abroad the students can implement and practice what they have learnt in the classroom and get the most out of their placements. The students are matched with their interests and skill sets to the company profile.
From semester 1 to 4, students are introduced to the Fundamentals of Marketing & Communication and Self-Management Skills. From the 5th semester, students can choose one from the two specializations available: Option Luxury Marketing and Communication or Option Sport and Event Management.